Broached Consulting

Nahji Chu is the most politically outspoken and creative restaurateur in Australia. The relentless business expansion of her Vietnamese food franchise misschu was driven by incredible creativity both on and off the plate.  

Broached delivered narrative depth, engaging the world’s best creative teams and applying marketing initiatives to a variety of misschu projects, from art & design, marketing activities and editorial ghost writing. All projects were initiated by Nahji Chu and researched by Broached, giving each one both a strong form and team to deliver it.  

Sometimes it can take a year or more to fully inhabit the voice of a company leader who wants a creative direction added to their market position. With misschu, we started slow, initially delivering editorial assistance and then building to the realisation of video art and photography commissions with our creative engagement culminating finally in a misschu cookbook.  

Unfortunately, the over-expansion of the business stopped the realisation of the book whilst we were halfway through writing. If there is another Vietnamese-Australian refugee hospitality entrepreneur who is ready for a book, we have fifty percent of one ready to go!