Caulfield Racecourse Strategy for Melbourne Racing Club
Racing is undergoing a radical transformation and the Melbourne Racing Club, who own the course, understood that a major rethink of the nature of membership to such a club was required as they developed plans for a substantial redevelopment of the historic grounds.
Broached was engaged to create a comprehensive strategy of how the architecture and landscaping could speak to new ideas of membership. Through our research we developed a simple position: the horse is the most important domesticated animal in the history of civilisation, it fundamentally altered war, mobility and agriculture. No racecourse speaks to this broad history and how thoroughbred racing was and continues to be a celebration of this role. Our recommendations were central to the briefing of architects and other central team members in forming a design for the new grandstand and surrounding grounds.