Broached Consulting

Molonglo Group is one of Australia’s most conceptually minded interdisciplinary development companies. They are driven by a line of broad social enquiry that has, since meeting at the launch of Broached in late 2011, made them an adventurous client.  

Broached was commissioned to produce furniture for the Molonglo Group Headquarters in Canberra after designing pieces for Hotel Hotel. The creative director’s statement we authored was used to inform the furnishings in collaboration with Adam Goodrum and Trent Jansen. It was then used as a central document in the rebranding of the company by U-P.

Broached worked closely with Molonglo Group co-director, Nectar Efkarpidis, and graphic design studio U-P to create an editorial position that blended genealogy – Molonglo being a family business – with marking of place and a fascination with the crafted artefact.  

Together, Broached, U-P and Nectar developed the briefing documents that resulted in the beautiful rebranding for Molonglo Group in 2013. This was replaced by the Times New Roman narrative driven design before being replaced once more by the current design, still active early 2019. 

Designers 

Adam Goodrum 

Trent Jansen 

U-P