Broached Consulting

The State Design Festival consisted of one hundred and twenty events across the program. This included a business forum, the Victorian Premier’s Design Awards and a design fair at The Royal Exhibition Building in Melbourne. 

In February 2010, Broached was engaged as to serve as Creative Director and deliver the entire festival for that year, with the organisation finding themselves running a deficit for that year and having just let go of their entire creative team. 

With only seven months to realise the festival, Broached worked with a new creative lineup to deliver an exciting festival, on time and on budget, through the curation of a program that saw massive elevation of both media coverage and ticket sales to all events.